Selected Work

A manifestation and intention-setting mobile app published on the App Store, together with its marketing and legal site. I own the product end to end: onboarding flow, subscription paywall, the daily dashboard, and the 49-page public site that supports it.

• Designed a resumable onboarding flow that restores users to the exact step they left off at, rather than restarting them
• Built the subscription paywall and daily dashboard, and shipped both through App Store review
• Rebuilt the marketing site from a hosted website builder onto Astro, preserving all 48 existing URLs so no search traffic was lost
• Moved hosting onto a self-managed containerised stack with automated TLS renewal and a verified zero-downtime deploy path

An automated production line for user-generated-style marketing content. The platform takes a product brief and runs it through a scripted pipeline of generation, review and asset assembly stages, so that output volume is a function of infrastructure rather than of hours worked.

• Designed the content pipeline as discrete, individually retryable stages so a failure at any step does not discard the whole run
• Runs on a self-hosted containerised stack that also serves several other production sites without interference
• Built health checks into every deployment path, so a bad release surfaces immediately instead of silently degrading

A mobile application that generates presentation decks from a short prompt. Slide Forge was the first product in the portfolio to produce a genuine, measurable usage signal, which made it the reference point for how the other apps are instrumented and evaluated.

• Prompt-to-deck generation flow, from user intent through to an exportable presentation
• Instrumented the funnel so that drop-off could be located precisely rather than guessed at
• Established the measurement approach later reused across the rest of the app portfolio

A scheduling utility for developers who work in fixed-length usage windows. WurmUp opens that window at a chosen hour so it is not wasted. The design decision that defines the product: the automation runs in the user's own GitHub Actions account, so there is no company server holding their credentials.

• Serverless-by-design architecture: automation executes in the user's own CI account, so the product never holds user credentials
• One-time purchase rather than a subscription, matching a utility that runs unattended
• Native iOS and macOS clients sharing a single scheduling core

Assessing Data Quality Management Issues in Open-Sourced Data Sets with Statistical Methodology. MSc dissertation, University of Greenwich, December 2024. Open-source datasets underpin most modern AI and analytics work, yet their quality is inconsistent and rarely measured before use. I built DataQualityPackage, an R package that scores a dataset across four quality dimensions, completeness, accuracy, consistency and timeliness, and automates the checks a analyst would otherwise perform by hand.

• Built DataQualityPackage in R, implementing missing-value imputation, outlier and anomaly detection, redundancy checks, correlation analysis and distribution assessment as a single reusable toolkit
• Followed a design science methodology: derived the four quality dimensions from a literature review, built the artefact, then validated it against real datasets rather than synthetic ones
• Validated on publicly available Kaggle datasets, where the framework surfaced concrete coverage gaps, outdated records and format inconsistencies that manual review had missed
• Added heatmap and boxplot visualisations so structural problems in a dataset are legible at a glance, not only present in the summary statistics
• Incorporated ethical dimensions (data privacy and bias detection) which most data quality frameworks leave out entirely

Designed and developed a collaborative hub for artistic exhibitions and digital collaborations. This platform serves as a space for artists to showcase their work and collaborate on innovative projects.

• Created a responsive gallery system that adapts to various artwork formats
• Implemented artist collaboration tools for project coordination
• Designed an exhibition calendar with event management features
• Optimized image loading for high-resolution artwork display

Created a personal portfolio site with a modern, minimalistic approach that emphasizes content clarity and intuitive navigation while showcasing the client's professional accomplishments.

• Implemented minimalist design principles for distraction-free content consumption
• Crafted intuitive navigation with seamless transitions between portfolio sections
• Designed a responsive layout that maintains visual integrity across devices
• Created a custom lightbox for portfolio item display with gesture controls

Designed a visually captivating showcase for a creative professional that highlights photography work through an immersive, interactive gallery experience while maintaining optimal performance.

Created a stunning digital space for an artist's journey and managed the "TROHUT TO JOURNEY" Exhibition at Bomontiada in 2023, combining web development and physical exhibition management.

• Managed stakeholders to ensure smooth operations throughout the exhibition
• Designed all digital and printed works to maintain consistent branding
• Created wall infographics & video content to enhance visitor experience
• Coordinated setup and logistics for the physical exhibition space

• Designed an immersive digital experience that reflects the artist's aesthetic
• Implemented interactive artist journey timeline with animation effects
• Created virtual exhibition space with 360° gallery views
• Integrated ticketing system for exhibition attendance

As Product Manager, I led the development of this innovative fusion of digital and real-world entertainment that combines mobile app gaming with physical dice products designed as unique gifts.

• Led the product roadmap from concept to market launch
• Coordinated mobile app development across iOS and Android platforms
• Managed the creation of physical dice products with manufacturing partners
• Developed the marketing strategy for this unique hybrid product
• Coordinated user testing to refine both digital and physical experiences

Developed a professional corporate engineering website that establishes a strong professional presence, effectively communicates complex engineering services, and drives client engagement.

• Designed a professional information architecture to highlight services and expertise
• Implemented project showcase with filterable portfolio of engineering projects
• Created interactive service descriptions with technical specifications
• Developed a client portal for project monitoring and document access
• Integrated a bilingual content management system for easy updates

Built a data-driven dashboard that integrates survey results to optimize pricing strategies, helping businesses make informed decisions about product pricing based on statistical analysis.

• Developed regression models in SPSS and R to analyze price sensitivity
• Created interactive visualization of pricing data for strategic decision-making
• Implemented consumer survey analysis tools to identify pricing trends
• Built automated reporting system for ongoing price optimization

Created an e-commerce solution tailored for artifacts and digital collectibles, developed with HTML & PHP to ensure secure transactions and an optimal user experience for both buyers and sellers.

• Designed an artifact showcase with detailed provenance display
• Implemented secure escrow system for high-value transactions
• Created seller verification process for authenticity assurance
• Developed collection management tools for buyers
• Built custom search filters for specialized artifact categories

A mobile application that generates presentation decks from a short prompt. I ran user acquisition and the creative system behind it, scaling paid channels while holding efficiency metrics steady.

• Managed paid acquisition across Apple Ads, TikTok Ads and Google Ads
• Scaled to 1,500 new users per month at a 30% acquisition rate
• Produced eight AI-generated creatives using green screen and animation formats
• Designed and prepared every in-app visual asset and App Store listing image
• Ran regional campaign analysis and re-engagement measurement

Ongoing marketplace operations for Amazon FBA brands selling in Türkiye, covering advertising, keyword strategy and the creative work that bundle listings depend on.

• Monthly keyword research and analysis through Amazon Ads
• Negative keyword management to cut wasted spend
• Advertising budget optimisation across campaign types
• Creative asset production tailored to multi-pack bundle listings
• 284% year-over-year sales growth with a lower ACoS and higher conversion

A ready-to-wear client had a catalogue of more than a hundred products and too few usable photographs. Commissioning a shoot per item was neither fast enough nor affordable, so the existing photography had to carry the whole catalogue.

• Worked entirely from existing product photos, with no additional photoshoots
• Produced ghost product images without a model and model-based usage visuals
• Defined visual references so background, framing and lighting stayed consistent
• Generated controlled variations per product rather than one-off outputs
• Delivered a catalogue that meets e-commerce standards for colour and framing

Lead partner work for Theaplus Ltd., generating industry-specific B2B leads in the UK market and driving registrations for a London furniture event during Clerkenwell Design Week.

• Ran a personalised outreach campaign against a 15,000-contact, event-focused dataset
• Achieved an 88% open rate and 18% event registration conversion
• Built the dataset through domain-based collection around a London B2B furniture event
• Segmented every lead by sector, niche industry classification and relevance
• Delivered a clean, structured dataset ready for outreach and partnerships

Web traffic and lead generation campaigns for the Big Ben Invest group and its sub-brands, targeting the London market across two property and relocation websites.

• Managed campaigns for bigbeninvest.co.uk and bbremoval.co.uk
• Optimised across 113 high-intent keywords with a continuously learning bid algorithm
• Implemented location-based customisation and conversion rate optimisation
• Applied audience segmentation and A/B testing to maximise budget efficiency
• Integrated an AI phone assistant to qualify incoming ad-generated leads

Booking efficiency and channel performance for Big Ben Suites, keeping listings and availability correct across three booking platforms without manual reconciliation.

• Managed property listings and booking operations end to end
• Provided listing management and optimisation across Booking.com and Expedia
• Oversaw the booking pipeline for Airbnb and Expedia
• Ensured reservation synchronisation and availability accuracy across all channels
• Coordinated automation workflows and daily operational processes

Corporate website for a London property investment company, built around a property search experience and a lead capture path for prospective buyers.

• Designed the property search interface with country, city and type filters
• Built the enquiry and Get In Touch conversion path used by the ad campaigns
• Handled content management and technical setup alongside design
• Kept the site consistent with the sub-brand bbremoval.co.uk

Portfolio website for an animation designer, covering game art, 3D modelling, 2D works, animation, character design and performance art in a single browsable structure.

• Structured the navigation around distinct practice areas rather than one flat gallery
• Handled artwork photography and the presentation of exhibition material
• Built the site to carry mixed media, from stills to animation samples
• Managed content structure and technical setup end to end